Organised by WaxPrint Media, this event will be a series of short informative conversations with PR professionals who have successfully launched international campaigns for African artists/musicians and those who have insights on how African artists can better take advantage of global media opportunities.

Many African artists rarely have an international media strategy, have a lack of understanding of why PR is a necessity for the growth of their careers, and even less understanding of how international media works. This session will demonstrate the power of PR and will be beneficial for artists, artist managers, and communications professionals who work in the creative and entertainment space.

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