Catch up on AfricaCommsWeek Day 2! In this discussion, we explore what it means to professionalize the PR practice. The conversation was moderated by Ukwori Ejibe, Consultant and IABC member and featured Philippe Borremans, President, International Public Relations Association and Andras Staniszlav, Chair of CIPR International and focused on topics such as ethics, continuous professional development moderated and the need to improve and increase the PR body of knowledge.